Not the driving sort of course - in that context you can change direction by menas of forward and reverse gears, thus avoiding a U-turn !
The business or more likely the political arena is where a change if direction is likely to be vexed issue especially if it will end up on the front page of the Daily Mail - the ultimate ignominy.
What if markets change, circumstances alter or technology moves so quickly and you need to be up there now and not playing catch up in a year?
A strategic pivot is called for and failure to do so is a dereliction of duty - to shareholders or the electorate.
Why can't we dress up the "forward and reverse gear" manouevre in these situations as a necessary strategic move and avoid being labelled pejoratively as having performed a U-turn - if anything it is too long to fit the newspaper masthead