Deputy Editor Sift Media
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Telford tales

10th Sep 2010
Deputy Editor Sift Media
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Business advice, guerrilla warfare and stalking - it's all in a day's work for AccountingWEB's deputy editor Gina Dyer...

Sage World 2010If you’ve been following the @AccountingWEBuk Twitter feed this week, you can’t have failed to notice that your Twitter fingered deputy editor attended Sage World, a free event for business owners, directors and entrepreneurs held in Telford.

It was an eventful couple of days to say the least, with celebrity speakers (Karren Brady, BBC Click’s Spencer Kelly and former international poker player/Byker Grove actor Caspar Berry to name a few), guerrilla marketing stunts and more business advice than you could shake a well crafted business plan at.

The unofficial editor’s award for the most entertaining speaker of the event has to go to Geoff Ramm, who gave us jokes, name that tune (part of his excellent presentation on effective branding) and dished out a selection of juicy prizes to a rapt crowd. 'Mr Network' Andy Lopata also lived up to his name, delivering an insightful presentation on how to get the most out of your business network.

While many businesses have been through the wringer over the last 18 months, both financially and in terms of the competitive environment, there was a surprising amount of optimism in the room. Instead of focussing on how to cut back, many businesses were actually keen to look at how best to invest for the future – be it in recruiting the right people, strengthening their brand or expanding their offerings.

The real star of the conference for me, however, were the excellent spotme devices handed out to delegates, which enabled them to keep track of the agenda – and each other – with remarkable precision. It was the first time I’d seen such a clever little device and I must confess I became rather addicted to it. Who doesn’t want to check out who’s circulating within a 5 mile radius of them?! It was a really handy networking tool and, more importantly, a step towards sustainable conferencing, since it did away with all the reams of paper brochures you usually get (and bin right afterwards). Now if they could just make a Johnny Depp-specific ‘spotme’, all my stalker dreams would come true…

For those of you who missed the action, you can replay the live blog from the event here.


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