Your accounting powerhouseby
Joanne Birtwistle pulls back the curtain at AccountingWEB towers to reveal our new accounting powerhouse.
As the editor-in-chief of AccountingWEB, my regular columns are about sharing what’s new at AccountingWEB and how we are working to make our news, insight, events and services better for you, our audience and community. This month I am here to share some changes to the way we are structured as a business.
Some of you will be aware that AccountingWEB is a publishing title of Sift, which also has a marketing agency called PracticeWeb.
While AccountingWEB focuses on publishing news and information for accountants, bookkeepers and FDs, PracticeWeb also specialises in the accountancy space - creating websites and delivering SEO services, as well as informative content for your existing and target clients. Until now, these two divisions have operated independently.
In the accounting profession, specialising in serving specific sectors can allow you to showcase a deeper understanding of their unique challenges, enabling you to provide a higher level of service and support.
Well, across our newly combined accounting division, you are our specialism - and for more than 20 years you always have been… we’re just joining the dots to make us an accounting profession powerhouse.
For me, the change means that whilst I will continue to oversee the editorial team here at AccountingWEB, I will also be directing the PracticeWeb content team.
So, what does this mean for you? You are always at the centre of our strategy and plans. As a regular reader of AccountingWEB, your day-to-day experience won’t be affected. You’ll still see the same quality news and insight from our team of journalists and expert contributors. But we are also doubling down on providing more and improved events, targeting content for specific sub-sectors of our audience, and delivering the most value to you.
Providing more value
But on top of this, we believe that by bringing the AccountingWEB and PracticeWeb divisions together we can provide even more value to our audience and clients. With our established reputation, community, network of expert resources, and wide reach, we can help ambitious accounting professionals like you develop your careers, grow your firms, and better serve your clients.
Here’s just one example: Budget Day is AccountingWEB’s biggest traffic day of the year - we think it should be yours too. This is a key opportunity to communicate with your client base. Use it to share how any announced changes will impact your clients and to demonstrate your knowledge to future clients. PracticeWeb’s Budget report - delivered overnight, immediately after the budget and fully branded for your firm - does this for you.
Here’s another: AccountingWEB’s second editorial special report, publishing in September, hones in on Practice Innovation and how to make changes that will drive innovation by examining your people, clients, processes, strategy, and technology.
It’s a topic that not only ties in with the continuous improvement ethos of our Accounting Excellence Awards programme but also with PracticeWeb, which can support you in progressing across all these areas.
Targeted and strategic help
Many accountants struggle with digital marketing and lack the time to deliver effective strategies for their firms - it’s a perennial topic here, in our webinars and was even discussed recently on AnyAnswers.
PracticeWeb works with accountants and marketing managers to execute tactical marketing. Services include website creation with flexible payment plans, SEO optimisation, as well as a range of fully branded content products delivered as regularly as you need, direct to your client base. These activities can also be targeted to help with specific strategic requirements, such as talent acquisition or brand positioning to differentiate your firm.
I’m just at the start of my journey with PracticeWeb but I can already see so much opportunity to deliver more of what I know you need. Right now, we are developing the existing product offering - with a fresh new look and revised content for your client base.
Stay tuned for exciting developments and new offerings from us in the future and if you’d like to find out more about how we can help you build your brand, reach more clients and improve the way you communicate with them, please do direct message me.