After handing in my notice last week, I decided this week to publicise that I was leaving on Linkedin. I use Linkedin a lot. I find it a great way of keeping in contact with colleagues and business contacts and find some of the material posted interesting and thought provoking (although there is a lot of dross that needs to be cut through) I was nervous at the reaction to my post. Would I be ignored? Would anybody be bothered that I was leaving to join my family practice? My professional reputation matters to me. I work hard and like to think I have been successful and have had a positive impact on those I have worked with. This post would be a barometer of that opinion. In the end I am pleased to report that it was a really positive experience. Lots of well wishers, support and encouragement from colleagues past and present. Yes it was slighly narcissistic and self centered. But the ego boost it provided has provided me some much needed positivity during a huge transition.
Back to progress on the practice. We have decided to update our brand to reflect the transition from a micro-practice to something more substantial. I'm conscious this could be a huge time sink, but its very important we present ourselves to our clients in the best way possible. The first step has been to update our logo. This was originally done quite quickly on a tight budget using an offshore designer. It was cheap and although has done a job for a few years we were never entirely happy with it. So we approached some UK designers and have got quotes of £3k+ for a rebrand exercise, and £400 for a simple logo. I'm not sure this is the best use of our current capital so we've had a go ourselves using some online tools. There are a lot of awful logo generators on the internet but we managed to find one that produced some decent results, that both of us agreed on (a small miracle!). Next steps are to either to stick with this logo or use it as basis for a proper designer to take to the next level.
Do people think brand/design is an important area to address? I'd be interested to see if anybody has any designer or tool recommendations.