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I flew Ryanair once, didn't like it and have always used other carriers since. Michael O'leary seems to be following the sentiments of Tom Petty in his song the Last DJ where he says '........all the boys upstairs want to see is how much you'll pay for what you used to get for free.' However people by how they spend their money show they want low prices and will put up with much to get them. Some products and services are aspirational like an exotic holiday, a Ferrari and people will pay a lot for them. Other products or services are really commodities so why pay more than you need? Why pay more for electricity from one supplier when it is cheaper elsewhere? Electricity is electricity, paying more wont mean your bread toasts more evenly or tastes better.
Same in accounting services, as long as the providers are competent then why pay more? A tax return or tax calculation will be the same whichever accountant does it so why pay over the odds? As will the balance sheet and P&L, so why pay more for compliance services? Accounting services are really commodities so the customer will want them at the lowest price. A very small number will want so called 'added value services' such as FD services and will pay for it. AI will however create great opportunities for the commodity accounting services to be automated and for the accountants offering them to create profitable businesses with the right business model and right marketing. It will be volume based but done right could make a great business and charges will be a fraction of today's.
Yes; a better question is "Is expensive good?" I'd say not most the time, as 90% of what expensive firms do can be done by much cheaper firms just as well if not better. For example, the best description for Big 4 accounting firms I heard (having worked at 2) by a partner there is that they do "an average job well". They can also do the 10% of specialist things cheap firms cannot do, but that's no reason to employ them to do the other 90% of stuff at a multiple of the price of a cheap firm nor even the 10% of specialist stuff, as that can be done much better than average at specialist firms. People tend to use the large expensive firms purely for their name/brand in my experience (or the audit etc. is simply too big for a smaller firm).