NetSuite’s mega conference in San Jose last week had the excitement and glamour of a large festival, but it wasn’t just the musicians and technology gurus taking on the ‘rockstar’ label.
Silicon Valley’s sassy cloud software company brought together attendees at SuiteWorld 2015 with loud pumping DJ music, cool new customers like FitBit, Pebble, Elite Modelling Agency and Alton Lane, along with live music from international acts like Nico & Vinz and Capital Cities.
All 7,500-plus attendees got the rockstar treatment and were taken on a journey into the fresh and creative direction NetSuite is heading.
With the appointment of Microsoft marketing leader Fred Studer at the end of last year, NetSuite may well have injected a bit of extra pizazz into this year’s event to mark his arrival.
The fact that NetSuite and Microsoft had linked up in the cloud was also worth celebrating in style.
The ‘in the round’ stage and curved video screens certainly gave the keynote space an arena rock or major sporting event feel, with speakers running up through the crowd to hit the stage.
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But if wasn’t just the special guests and NetSuite staff rocking out in the limelight, firing off t-shirt guns and launching giant inflatable balls into the audience.
Could accountants be getting in on the rockstar action too?
For someone like me who’s far more accustomed to smaller and often more reserved software conferences in the UK, the ‘rockstar’ label for accountants, CFOs and business owners is a new one.
Is this IT industry concept finally creeping into the accountancy profession?
On a recent visit to New York, AccountingWEB global editor John Stokdyk also commented how everyone was using the new trendy buzz phrase ‘rockstar accountant’.
As technology companies look to appeal to our inner rock gods, should we also be looking to recruit the next rockstar accountant into our firms?
About Robert Lovell
Business and finance journalist