Tax and accounting practices have often been slow to adopt a full marketing plan, instead relying on word-of-mouth and reputation to build and sustain their practice. But in an increasingly competitive and complex tax market the need to create a strong marketing strategy is more important than ever.
If you’re new to marketing it can seem expensive, time consuming and overwhelming especially as traditional marketing is becoming less effective. Content marketing on the other hand is rising in popularity as an inexpensive and effective marketing strategy and is a tool that accountants can use to their advantage.
What is content marketing?
Content marketing is the process of creating, publishing, and distributing content for a specific target audience, but does not focus on sales or brand promotion. Content can include blogs, articles, white papers, videos, and email newsletters.
What are the benefits?
There are many benefits to using content marketing, including:
- Boosting sales through soft selling
- Building brand awareness
- Demonstrating authority and expertise
- Creating customer loyalty, trust and engagement
- Appearing higher on Google search results
- Increasing website conversions
- Encouraging clients to come back to your website
- More word-of-mouth referrals from content sharing
Is it suitable for accountants?
Accountants and tax professionals are experts in their field, it’s what the industry is based on and the demonstration of specialist knowledge can be powerfully persuasive for clients. Not only this, but the tax market is constantly changing giving a near-unlimited source of content that can be produced. These factors plus the benefits that content marketing can achieve makes incorporating content marketing into your marketing strategy is a must.
Content marketing support
If you would like to use content marketing but aren’t sure where to get started, our new content marketing service might be for you. Visit us at Tax Insider Professional for more advice on content marketing for accountants.