Does language matter?

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February 22 - Once upon a time we used to talk about our growth pipeline. Now we talk about our sustainable turnover.

Does language make a difference?  I think it does. The change reflects how hard it is to grow now.

But there is another beneficial side effect. We used to focus solely on the new business. I admit we now work much harder to keep current business because replacing it is so hard.

And that's no bad thing.

So yes, language does matter.

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