6 Reasons Why Your Accountancy Firm Needs a Blog
If your firm hasn’t taken the plunge yet in setting up a blog, have a look through our handy tips.
Regular blog writing brings a whole host of benefits
Companies have been using blogs to communicate with clients and stakeholders for years now. But if your accountancy firm hasn’t jumped on board yet, we’ve put together six reasons why blogging is always a good move.
Reason #1: A blog will help drive traffic towards your website
Blogs are a great way to get your web content noticed - and more site visits mean more clients.
It works like this: When people enter accountancy-related topics into a search engine, like Google, your blog posts should (if you’ve nailed your SEO) appear in the search results. If they then click on a post, they’ll land directly onto your site. Plus, if you share your blogs on social media, you’ll generate even more clicks.
Top tip: Don’t forget that Google loves fresh, new content that’s regularly updated, especially when linked to social media accounts. The better you manage this, the higher up the search engine results pages your firm will be.
Reason #2: It’s an opportunity to shout about your firm
Blog posts that are packed with personality and individualism send out the message that your firm is friendly, approachable and professional.
Clients don’t live and breathe accounting as accountants do - they’re too busy getting on with the day-to-day. But well researched, timely blog articles remind your clients of important dates they should be ready for, like tax return deadlines. It’s a gentle way of staying on top of your clients without being in their face too much.
Top tip: A blog is a perfect opportunity to let your clients know about all the services your firm has to offer. After all, there’s nothing worse than losing a client to your competition when you know you could’ve offered them the same service but better. Often, it’s simply because the client didn’t actually know your firm could help - so keep them updated using your blog.
Reason #3: Blogs shore up your reputation as the go-to expert
You know your stuff and have years of expertise behind you. By posting regular blogs full of useful information and insider tips, you can prove that your firm is the go-to place for professional advice. This builds trust and secures your reputation – which is key for strengthening client relationships.
Reason #4: Spend less time fielding questions and more time on what matters
As a busy accountant, you probably hear the same questions over and over again. During the tax season, for instance, the questions may be different to other times of the year, but typically they’ll tend to follow the same patterns, right? So, why not write a blog!
Not only will you save yourself some serious time and energy, but you’ll also know that the answers your clients are getting are consistent.
Top tip: Utilize your FAQs. Write a blog post that covers each one in detail. Then, every time a question comes in, simply point them to the relevant blog post. Just remember to keep your blogs updated with current information.
Reason #5: Expand your email subscriber list
Regular blog posting can be a good way to find new client leads. Readers can opt-in to receive your blog posts, and in doing so, give their email address which (assuming they agree) can be used for email marketing campaigns.
Top tip: The recent blogs you’ve published can also be included in company newsletters, putting your firm and its services at front and centre.
Reason #6: Keep clients updated about important changes to legislation
Changes around tax, reliefs and other accountancy-related subjects often occur - and a blog is a great way to let your clients know about them.
Once such relief is R&D Tax Credits. Despite R&D tax credits being around since the early 2000s, so many companies have still never heard about it.
R&D Tax Credits allow innovative companies to claim a sizeable proportion of their R&D costs back. This is achieved either as a rebate on their Corporation Tax or (for loss-making companies) as cash instalments. The scope of eligible projects and costs is vast but basically, as long as a financial risk was taken in tackling a specific technological or scientific uncertainty, then R&D Tax Credits will likely follow.
The R&D tax credits scheme is open to any UK-based company, regardless of size or sector. But the rules and guidance around the scheme are strict and subject to frequent updates. This is where your blog can come in very handy.
Top tip: We won’t go into too much detail here but we do recommend reading our R&D Tax Credits page, as well as our recent blog: 5 Excellent Reasons To Work With An R&D Tax Relief Consultancy to help you write your own blog post!
5 top tips for setting up your blog
We’ve looked at why maintaining a blog is beneficial, but where do you start?
At Myriad Associates we’ve been publishing blog posts for several years now, so we’ve put together five tips for you:
- When coming up with topics, make sure you carry out effective keyword research. This means you can pinpoint exactly what your audience wants to know.
- Add at least one image. Make it as clear and relevant as possible but be careful about copyrights. There are a number of places online where you can either download images for free or pay for credits. These include Pixabay, Pexels and Shutterstock.
- Keep it concise. A good number of words for a blog post is around 500 to 800. Fill your post with well-considered, useful information but avoid waffling. Aim to use plain English too with a minimal amount of jargon.
- Blogging is a useful tool, but don’t expect your website visits to suddenly skyrocket overnight. The key to success here is patience and consistency.
- Always keep your client’s concerns and needs in mind. What is it they’re really asking and how easy is it to find the information they’re looking for?
Get in touch with the R&D tax specialists at Myriad Associates
If you would like to find out more about how your firm can partner with us, call 0207 118 6045 or use our contact page. You may also find this blog post useful: How Myriad Associates Can Work With Both Clients And Their Accountants Remotely.