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Accounting tools have moved on

25th May 2023
Brought to you by
Aurelia logo
Aurelia are the automation and software experts for accountants and finance leads. We want to to...
Save content
Have you found this content useful? Use the button above to save it to your profile.

At Aurelia we believe in the value of high quality software. We believe that the quality of the tools that you use every day impact not just how productive you are, but also how satisfied and engaged you are while working. 

It's been a long time since software in finance, and specifically in accounting, has had this level of attention to detail but this doesn’t stop us from caring about it. In this article we’ll talk through what is important for us and you’ll see how some of our values came together in our new look.

Aurelia - next generation of accounting tools | AccountingWeb
Aurelia

How we started

It just happened that while we were doing calls to learn about how people were using some other finance tools, through a friend-of-a-friend, we got introduced to an accounting practice owner. Unknowingly, we jumped on the call and were absolutely baffled at the manual flow of taking transactions from WooCommerce to Xero that we were shown as a side track. The accountants  were spending 20-30 minutes every day, moving data between platforms via spreadsheets. We couldn’t believe it.

What’s worse, we couldn’t understand who you even need to reach out to in order to improve it. In this case, it didn’t seem like it was in either platform’s best interest to improve things so, naturally, these issues compound and waste the accountant’s time.

The same story kept coming up with other tools and then later, when we took a step back, we saw the same in entire processes that accountants and bookkeepers had. Some accountants due to lock-in, others due to being burned one too many times, and others due to plain and simple “getting used to it”, forgot that software can be a lot better. If you’re familiar with video games for example, the difference between what a computer is doing while you’re loading up your favourite accounting software and while playing a game is mind-boggling in terms of resource usage, and in the end represents a vastly different experience altogether, so we think the bar for the accounting and finance tools is a lot higher, we’re talking about 10x-20x better for the people using it.

Understanding and purpose

We carefully collected notes and paid attention to what was important for the accountants that we spoke with. We combine it with our passion for high quality software and the end result is that everything that we do is guided by the goal of freeing minds of financial busywork and instead make accounting as powerful and effortless as it should be.

This is not always easy, there’s a lot of things we have to say no to. And we believe that this is important if we are to design better processes instead of just taking everything as is and give it a shiny new coat of paint.

We embedded these elements into our new visuals as we found our core principles, tying it all together in a new identity. 

The road ahead

We wouldn’t be taking it seriously if we pretended like we can just show up and improve things overnight. The accounting tools of today are the way they are because of some needs from the past, and sadly their patterns are well grooved in at this point, it can be hard sometimes to imagine and think of how it would work if we took advantage of our computers and devices’ full potential.

Still, that is what we do. We started with looking at how small and medium sized practices manage purchase invoices and expenses, working to give them a much needed boost in productivity. This is part of our first product called “Invoice Inbox”.
For the long term, we believe that with our tools being more interconnected and designed for a multi-currency world, living up to the recognised accounting standards, we can do away with a lot of the tedious work in accounting. 

If you have places where you believe you’d benefit from clarity in your work or want to share with us your best practices, we’d love to listen and learn from how you do things, so get in touch! Drop us an email at [email protected]

Community

There was a lot of attention in how we introduced motion for example in our new identity, and ultimately we went for a more quiet tone, hoping that we will be quietly humming in the background, happy that we’ve delivered a new experience for accountants, finance controllers and bookkeepers, one that has finally caught up with the current times.

However, we can’t bring this vision of quietly doing the tedious bits in the background without you. We’d love to make this product and the experience of using Aurelia magical, so we’d encourage you to get in touch if anything you see so far resonates with you. We’re now starting to onboard the first bookkeepers and accountants to our product. We’re onboarding everyone one at a time so get in touch if you want to be on the list.