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Advisors’ Assembly UK - Nov 12 2019

10th Oct 2019
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Over the past six months, we interviewed dozens of UK accounting firms including familiar names Kreston Reeves, MHA Carpenter Box, Purpose, MAP and Women Who Count.

We wanted to understand what the biggest challenges accounting firms encounter when seeking to deliver business advisory services to their business clients. And we also wanted to uncover how Fathom could support firms in delivering better outcomes for small business.

These interviews yielded a number of insights and it soon became clear that accounting firms face a variety of challenges when it comes to effectively delivering advisory services. 

We also knew that Xero found business advisory services to be rated as the top service for firm revenue growth. 

And we knew that in 2018, average advisory service revenue per firm was less than £125,000 and more than £380,000 for what Xero deemed as “pacesetting” firms.

What we didn’t know was how we could help close the gap between the average firm and those recognised as pacesetting firms.

Our research indicated that some accounting firms are having trouble pricing business advisory services, others are struggling to educate their staff on business advisory process, and others are finding it hard to manage the transition to providing business advisory services at scale.

So we asked them, what can we do to help?

We’ll be the first to admit that we don’t have all of the answers to the above questions, but the good news is we know accountants and subject matter experts who do.

So we created Advisable.

What is Advisable?

Advisable is a business advisory community built by Fathom to help firms overcome their biggest growth barriers and pain points in relation to business advisory.

Advisable has been designed as an educational initiative with content curated and presented by experts. Our aim is to motivate, challenge and support the growth of business advisors.

Where is the event being held?

Advisable’s first event, Advisors’ Assembly will be held the day before Xerocon on Tuesday the 12th of November, in London at The Crystal.

Advisors’ Assembly will feature a world class business advisory panel and subject matter experts.

Sessions include; 

  • How to Confidently Sell Business Advisory Services.
  • Pricing Strategy For Repeatable Business Advisory Services.
  • Roadmap to Offering Repeatable Advisory Services.
  • How Accountants Can Show the Value of Business Advisory Services to Clients.
  • How to Go From a Compliance Led Firm to an Advisory Led Firm.

Who are the speakers?

Rob Brown

Founder of The BD ACADEMY, featured TEDx speaker, bestselling author of Build Your Reputation, and host of the popular Accounting Influencers podcast.

James Ashford

Bestselling author of Selling To Serve, Founder of GoProposal, and Director at MAP.

Matt Flanagan

Co-founder of Appacus; a service and community helping accountants digitally transform their firm, Co-founder of Convertmyclients; a service to support accountants with their client conversions to cloud accounting services, and Director of BlueHub Solutions; a company dedicated to working with small and medium-sized businesses to help them select which apps would work best for their business.

Jane Aylwin

Founded (and sold) APB Associates Ltd, a practice licensed with the Institute of Certified Bookkeepers providing Accountancy, Payroll & Bookkeeping support to small and medium sized businesses across Sussex, Hampshire and Surrey. Currently Senior Business Manager at Z GRP Ltd (T/as Z group) in Wimbledon, UK.

Caroline Harridence

Director at Max Accountants - A Fully Digital Practice, Peterborough, UK.

More speakers will be revealed shortly - watch this space for curated content on themes including pricing business advisory based services, educating staff, and workflows utilising technology.

Who should attend?

If you’re an accounting or bookkeeping firm looking to kick-start your business advisory journey, or if you’re looking to improve and expand current business advisory services, now’s your chance to join 200+ other accountants and bookkeepers and get answers to the biggest questions around business advisory.

Get your tickets here.

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