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Four easy steps to start ranking in Google

9th Mar 2018
Brought to you by
Practiceweb logo

PracticeWeb has been a leading digital marketing agency in the accounting sector since 1999. We’re proud to be a part of the AccountingWEB and Accounting Excellence family, helping to support, celebrate and nurture the UK’s ambitious and diverse accountants.  

We put the accountant and their customers in the centre of everything we do.

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Have you found this content useful? Use the button above to save it to your profile.

Optimising your website is the first step for ranking well in Google. Search Engine Optimisation (SEO) is a key factor to get your website ranking. Some of it can be technical, but there are some simple steps you can take on the content side.

1. Choose the right keywords

You don’t need to choose a single keyword. Instead, keywords are grouped into topics. You will rank high on Google if you write useful content that will help solve a problem. To do this you need to:

  • Identify an issue you know how to solve
  • Think of questions your audience would ask about that topic
  • Answer these questions in a blog post

Make sure you your title and your headings tells the reader the topic they’re about to learn. If your content is useful it will rank high on Google.

2. Write about similar topics

It’s important to keep your pages focussed. Your website will rank higher on Google if you do this, and your users will stay engaged. Each page on your website should have its own topic.

However, Google values the ‘internal hyperlinking’. This means that if you have similar pages on slightly different topic on your website, you can write a short sentence about how it could be helpful and relevant, and link to the article from there.

3. Write clear page titles and meta descriptions

But what exactly are page titles and meta descriptions?

Page titles are the blue links you see in the search results, and the text you see within a tab in your browser. They are one of the most important aspects that Google takes in to ranking because it tells what the topic is about. Make sure your page title explains exactly what you are writing about. Keep them short, between 55-65 characters.

Meta descriptions are the black text you’ll see in the search results. This is usually editable within the backend section of each page. You should use it to sum up your page and really sell it so it stands out amongst other pages in Google. Your meta descriptions should be maximum 210 characters long, otherwise, Google will shorten them.

4. Update your content

You can improve your existing blogs to rank in Google by applying the above steps to your existing content. Think whether your pages are focussed, if your page title and meta description accurate and clear and if you are answering questions that your users want to know about.

What happens now?

There are over 200 ranking factors Google looks at when it comes to ranking. Content is a part of these, but your site needs to be technically optimised too. From a technical perspective, you will need to look at load times, mobile friendliness among other things.

Would you like to know more? Take a look at our blog or contact us.