GoCardless customer story: Kinder Pocock
Kinder Pocock is an online accountancy firm and Xero Partner, based in Hereford. Sharon Pocock, founder of the practice, is a real advocate for online working and the opportunity it brings to deliver a more personal kind of business support to her firm’s business clients.
We sat down with Sharon to find out how Xero and online accounting came into her life, and how GoCardless has opened up new ways to help her valued clients.
The friendly face of online accounting
As Xero UK’s Most Valued Professional of 2016, Sharon’s a shining example of how to combine incredible customer service with the best in online financial and business technology.
Sharon comes from a fairly traditional accounting background and had originally established Kinder Pocock as a practice back in 2005. But in 2012, Sharon discovered Xero online accounting and made the switch to become a cloud practice, bringing the benefits of online working to her growing client base.
Sharon’s keen, however, to point out that being tech-savvy isn’t their sole selling point. For her, trusted client relationships, helpful support and a friendly face are all just as vital.
“We say to clients that we’ll automate their businesses and free their time up – and the software’s a big part of that. But we’re also friendly and not stuffy in the way that some traditional accountants can be.
People have come to us because they know we’re user-friendly, speak on their terms and are easy to get along with. We become friends, really, and that’s always been the driver, with the online tools helping us with all of that.”
GoCardless, automation and a more streamlined practice
Sharon’s mantra at Kinder Pocock is ‘If you can automate it, automate it!’ and that’s been a key benefit of having GoCardless in place to automate their collection of fees and reconcile everything directly in their own Xero accounts.
We first started using GoCardless in January 2013. Once you have it in place it’s like you’ve always had it – it’s central to our processes and how we collect our own fees now.
Late payment wasn’t a specific problem for the firm. Fees we’re usually paid via bank transfer, cheque, or the odd cash payment in the early days, but Sharon could see that the time spent on cash collection, banking admin and chasing the occasional late invoice was holding back the efficiency of the practice – and that desire for automation led her to GoCardless.
“Having GoCardless really streamlines the whole process of collecting cash – it happens in the background automatically and we don’t really notice.
I know that on a certain day in the month that the bulk of our monthly billing will be deposited in our bank account. So it’s the reassurance, in terms of cash flow, but also the huge amount of time it saves with all the admin and chasing processes that don’t need to happen anymore."
Read the full story on the GoCardless website.