How MMNT is Focusing on the Smartphone to Increase Touch Points with Clients
Delivering insightful content and free tools to use on the go
The Connecticut based Certified Public accounting Firm, MMNT, LLC, has launched its own App to make it easier to communicate with clients and give them the tools they need to capture and deliver information directly from their smartphones in a secure manner. With people busier than ever and less likely to take phone calls and read their emails, the App provides another way to communicate and allows MMNT to send direct push notification messages that appear on the home screen of their clients’ mobile devices. These are proven to be almost universally read within minutes of delivery and have an unbeatable +90% open rate.
MMNT is leading the way in an increasingly digital landscape and providing its client base with a technology solution that taps into the growing use of smartphones and Apps in the business environment. Recently published stats show mobile adoption has accelerated by 2 to 3 years as consumers turned inward during 2020 and mobile became their portal to the outside world and the time spent on mobile hit a new high averaging 4 hours and 20 minutes per day (source App Annie report). This momentum continued with the overall time spent in Apps globally up 25% year on year and the report predicts that in 2021, Business Apps are poised to see a 4 year CAGR (Compound Annual Growth Rate) of 57% in 2021.
The firm plans to encourage all of its 2000 strong client base and non clients too, to download it from the App and Google Play App stores and engage with the fast moving content and its 37 powerful tools.
More than just a conversation piece, the tools within the App are helping clients to more easily capture and share information with the MMNT team. The inbuilt scanner is proving helpful towards productivity. During the busy season, at least one member of the administrative team would typically spend the entire day scanning but the App is changing that and it now takes just seconds to drag and drop the client file and get rid of a ‘very tedious’ process. “We say to clients, it’s okay if you don’t have a scanner, if you’ve got a smartphone you can scan your documents and send them to us securely.”
Karl Badey CPA, MST, Tax Services Partner, says: “We see having our own App as a real differentiator and it will appeal to a generation of tech oriented clients who want to use their mobile devices to communicate with us. We believe it positions the firm as forward thinking and will create efficiencies for both our clients and for us. It is already saving us time and requests for information that are posted within the App are proving more effective than email. The number of follow up calls and reminders has been cut dramatically and instead of being told that they didn’t receive the email, we are finding there is an almost immediate response.”
“We don’t know of any other firms that have their own ‘awesome’ App” as one client referred to it. The overall feedback has been excellent.
MMNT turned to MyFirmsApp, the developers of the first ever custom App for accounting firms, to build the MMNT App and produce insightful content that is delivered daily to keep clients informed and the brand front of mind. This means that the firm can save on internal resources and focus on providing the value added services that clients need during this challenging time.
MyFirmsApp developed the first ever custom App for the profession in 2012 and now there are around 3000 accountants that find, with the help of simple and natural digital solutions, they can drive deeper relationships with their clients.
Delivering powerful technology is only part of the solution to the digital communication challenge faced by firms across the globe. These digital solutions need to be supported with expert services which deliver on the firms' strategic objectives.