How to find the ideal client

Your firm has access to a large amount of data about your clients, but are you using it effectively?

A good client base is essential for any accountancy practice. Whilst having great staff, technology and expertise are crucial, working with the correct clients is equally important for ensuring you achieve your targets.

If you look carefully, your practice data contains information that can help you identify, target and build long-standing relationships with the businesses that match your “ideal client” archetype. The right formulas can identify the best clients to fit in with your firm and processes, ultimately saving time and increasing revenue and gross profit.

Identifying the best clients for your firm can be difficult, so Receipt Bank has put together a guide to walk you through the method, step by step. The Ideal Client guide provides six steps to a data-driven client strategy to help you use your existing data to find your top clients and identify which ones to let go.

This guide will show you how to use your data to:

• Determine your profitable and non-profitable clients
• Effectively ‘organise’ and grow your client base
• Determine which clients you should stop working with
• Ensure you only add profitable clients in the future
• Discover which clients drain most of your time

To find out more about the six steps to a data-driven client strategy, download the guide.