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How to market your accounting practice

26th Oct 2020
Brought to you by
bokio
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Marketing is a great opportunity to spread the word about your accounting practice and attract new clients. You have lots of marketing options, from free solutions to paid advertising.

Add a blog to your website

Your website will help your business be discovered. But, adding a blog to your website can increase the likelihood of being found by search. A blog will also provide extra value to your clients, and increase confidence in your business.

Instead of simply focussing on news about your business, try writing different types of content too. Include accounting tips, tax news and other finance topics that can catch the interest of potential clients.

When you’re writing blog posts you can use simple SEO techniques. Find out what your clients are searching for using free tools like Google Trends to help put you on the right track. SEO doesn’t have instant results, but is a good long-term strategy to grow your presence in Google Search. 

Create a social media presence

Social media is a simple way to promote your business and find new clients. Twitter and LinkedIn are great platforms for accounting firms, as they are widely used by professionals.

You can also practice ‘social media listening’ by checking to see what your clients are saying about you and your competitors online. If you’re getting great feedback then share it on your profile! On the other hand, if there are any issues, deal with them quickly and politely.

Start email marketing

Email marketing can be useful in a few ways. First, it can help you engage any leads who are interested in your practice. It can also be a fantastic tool for nurturing current clients and encouraging them to purchase new services.

If any leads are filling in contact forms on your website, make sure they have the option to sign up for regular newsletters. You can use these to give helpful information about your services and keep your practice in mind.

Invest in paid advertising

If you have the budget, you can use paid advertising to attract new clients. You have several options of where you can spend your money:

  • Social media sites
  • Google advertising
  • Ads in magazines or newspapers
  • Content marketing on other websites

While spending money on advertising is an investment, it can have great returns if you target the right people. From simply boosting posts on social media to stepping into more complex targeting like Google Ads, you have lots of choices of how to reach new customers.

About Bokio accounting software

Bokio’s free accounting software offers bookkeeping, invoicing and expenses management. It’s a great solution for collaborating with smaller clients, like small businesses, sole traders and freelancers. Bokio helps you save time and money by using automation, so you can focus on offering high value advisory services.