Is social media the next step in client care?

28th Aug 2019
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Social media is huge, and not only is it going to keep growing, it is also fast becoming a common form of customer communication. What this mean for an organisation using social media?

1 in 3 social media users prefer to reach out on social media compared to calling on the phone*. Age or gender does not appear to change which users are more likely to turn to social media, with the statistic spreading evenly across all ages and sexes*.

It feels like it is important than ever for companies and practices to be active socially. 71% of people experiencing positive social care are more likely to recommend an organisation*. It is equally important to make sure that not only are you on social media for client convenience, but that you are equipped to deal with their expectations of social care; 42% of people using social media to contact organisations expect a response within 60 minutes**.

It is clear that social media isn't going away, and now is the perfect time to be utilising it to not only promote yourself, but to gain trust between you, and existing or potential clients. We have now entered the era of social care, are you ready for it?

Social Media for Accountants and Managing Risk in Social Media help accountants to understand and get what they need out of social media.

*State of Social Customer Service 2012
**Convince & Convert 

Find out more about how accountingcpd can help you and your team stay on top of your CPD plan with our annual licence.

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