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Your capital advisory service, ready-made. Go beyond the numbers and help your clients get their balance sheet match fit.

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Keeping your small business clients fit for the road ahead

26th Jan 2022
Brought to you by
Capitalise

Your capital advisory service, ready-made. Go beyond the numbers and help your clients get their balance sheet match fit.

Save content
Have you found this content useful? Use the button above to save it to your profile.

Capitalise has launched a report tracking just how fit UK businesses are feeling as we head into 2022. Getting fit for business isn’t just about healthy numbers and positive cashflow. It’s also about healthy people and relationships too. Good relationships form the backbone of a successful business. But to hit the big goals, personal fitness and wellbeing are just as vital.

The report gives you the lowdown on all the research data from our 500 surveyed business leaders. There are also actionable insights and advice for your clients to learn from. They have advice from fitness expert, Mr Motivator, Capitalise founder and CEO, Paul Surtees and Emma Jones, CBE, founder of Enterprise Nation.

 

To help you get your clients fit for the journey ahead, they’ve looked at every aspect of business health. With practical tips for creating a healthy, match-fit small business.

Healthy people

“78% of business leaders increased investment in the health and wellbeing of their team.” 

People are the beating heart of any client’s business. Ask any business leader and they’ll tell you that having a motivated team on board makes all the difference. Keeping staff safe, healthy and engaged over the last two years has been difficult. But small businesses have risen to the challenge.

 

78% of business leaders increased investment in the health and wellbeing of their team during the pandemic. And they did this knowing that it would make for a happier and more productive workforce. Of the businesses surveyed, 30% said that keeping their team motivated was their biggest concern. Clients know the value of looking after their team, and it’s an area where your firm’s advice can make a difference.

Think about:

  • Talking to clients about their employee-related concerns and pressures
  • Helping them come up with new engagement and people strategies
  • Working with them to manage any additional costs related to health and safety measures.

Healthy relationships

“64% of business leaders said that the pandemic has made it difficult to build bonds with suppliers.”

 

In a thriving small business, strong relationships with customers and suppliers are vital for success. Good relationships build trust, create great partnerships and open up new opportunities. So, how do you nurture these relationships?

 

71% of the leaders said that having good relationships with their suppliers helps them do better business. But 64% said that the pandemic has made it difficult to build those bonds. Having the usual face-to-face conversations and meetings has been tricky during lockdown and the ongoing restrictions. So, businesses have had to flex their approach, apply technology and come up with new ways to nurture their relationships. 

 

As an adviser to multiple businesses, your firm can help bring clients closer together. Use your influence and expertise to help put relationships at the heart of your conversations.

Why not try:  

  • Introducing clients to other businesses from the firm’s portfolio, to help networking
  • Running seminars and webinars to build a productive business community in your area
  • Helping clients set up online systems that make digital communication easier.

Healthy numbers

“58% of surveyed leaders said that they need help understanding business finance”

Keeping cashflow positive and money in the bank lies at the centre of good financial management. But business finance, and the intricacies of accounting, can often be a confusing landscape for the average business leader. According to the report, 58% of leaders need help understanding business finance. And 38% of leaders said they want to better track the financial health of their business.

At this point in the journey, there’s a golden opportunity to open up your clients’ understanding of their numbers. With a better grasp of the accounting basics, and more detailed access to real-time reporting, clients can put a renewed focus on their financial health. 

Try exploring:

  • Setting clients up with better cashflow reports and forecasting, to drive positive cashflow
  • Demystifying those complicated reports and bringing the numbers to life for clients
  • Working on funding strategies that drive expansion, growth and innovation. 

Getting your clients fighting fit

As an accountant, you’ll take care of your clients’ numbers. And you’ll keep each and every client informed and up to date with their financial reporting. Where you can make a difference is with your expert soft skills. For many clients, their accountant is more than just a number cruncher. You’re a shoulder to lean on. A confidant to share business ideas with. And a trusted friend who can help to ease their stress and worries. 

Download the report and find out what’s important to the UK’s business leaders

Download the Get fit for business report here