Moneypenny Launches Interactive Online Tool to Help Accountants Visualise Live Chat
26th Feb 2020
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The UK’s leading outsourced communications provider to the accountancy sector, Moneypenny, has launched an interactive online tool to help businesses visualise how a live chat service would look on their website.
The technology is simple to use and just requires users to input a URL in order to see a real-time example of a live chat window in situ on their homepage. The widget itself can then be customised in terms of position, colour and chat button style. There is also a range of proactive messages to choose from or alternatively, companies can enter a personalised message to align with their individual brand.
Moneypenny data reveals that 87% of businesses will feature live chat on their websites within the next three years and in the past six months, there has been a 38% increase in clients investing in the technology. Moreover, live chat is quickly becoming the preferred tool for customer service with a satisfaction rate of 74% compared to 61% for email and 44% for phone.
Speaking of the growing demand for live chat within accountancy firms, Louise Wilson said: “Competition within the finance sector is fierce and savvy businesses are becoming increasingly aware that if they don’t adapt to the changing demands of clients – they risk losing valuable business. Every week, I speak with an accountant who wonders what the technology would look like on their site – now they can see for themselves!”
As well as improving customer service, another key benefit of live chat is that it enables accountants to be available outside of traditional office hours.
Louise continued: “42% of the live chats we handle result in new business and 37% of queries received through this channel are outside traditional 9-5 hours. Consumers don’t expect to be limited by opening times and live chat can turn website visitors into valuable clients around the clock.
“Enquirers don’t necessarily need to speak with a professional expert out of hours, but live chat gives them the opportunity to park a problem, safe in the knowledge that it’s being dealt with.”
Moneypenny handles 15 million calls and live chats for financial services businesses every year and is trusted by the UK’s top accounting firms, including five of the top 30.
Established in 2000, Moneypenny is the world's market leader for telephone answering, live chat, outsourced switchboard and customer contact solutions. In total, more than 13,000 businesses across the UK benefit from Moneypenny’s mix of extraordinary people and ground-breaking technology.
Moneypenny, the world’s leading provider of outsourced communications, delivers 24/7 telephone answering and live chat services to accountancy practices of all sizes, helping them to capture every lead and improve client care.