A second wave of practitioners adopted cloud systems as part as their preparation for MTD, pushing wider innovation into the background. Now many of those second wave adopters are looking for direction.
One of the most effective ways of finding focus for your practice is to target a particular type of client and offer specific services. This strategy, frequently followed by Accounting Excellence Award entrants, allows firms to grow faster in terms of annual fees.
In this session, host Richard Hattersley, practice editor at AccountingWEB and Indi Tatla, head of marketing at Capium will go through the steps you need to follow to find your niche, including:
Client profile and demographics: Segmentation, CRM, identifying your best clients
Service profile for ideal clients: Communicating with your best clients to understand how you can help them
Practical examples: Cloud technology consulting and implementation, training, virtual finance director outsourcing, specialist advisory
Finding new clients: Communicating niche/sector specialism to establish credentials among target clients and attract referrals