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Simple ways to impress your clients

17th Jul 2020
Brought to you by
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The payroll solution that provides all you need for Auto Enrolment.

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One of the main challenges many accountants face is that they are so caught up in the day-to-day tasks of running and maintaining a business that they simply do not have the time to consider creative ways to stand out from their competitors. 

If you can’t differentiate yourself from all the other firms, you leave it to clients and the only criteria they’ll find is price: lowest fee usually wins. If you want any hope of succeeding and really creating success as a payroll bureau, it’s important to stand out from the competition. As a payroll bureau, you need to find unique ways to differentiate your practice from all the others. 

What does the client want?

Think about what the client actually wants, and not just for you to do their payroll, for example, but there are other factors that are very important to businesses who are looking to outsource their payroll, such as: 

  • Security
  • Compliance
  • Reliability
  • Cost-effectiveness

But, there’s one other thing that is very important in terms of differentiating your services - you shouldn't just meet your customer’s expectations, but you should exceed them. Consider the knock-on benefits that your services can bring to your clients. Surprise them with other benefits that they didn’t realise that they were looking for. 

How to WOW your clients

So what’s the magic solution? How can you WOW your clients? This is where cloud innovation and online client portals come in. By embracing innovative cloud features, payroll bureaus can expand their service offering. You can offer your clients a better value-added service, but at the same time, reduce the amount of time that you spend on payroll tasks. 

Cloud innovation introduces simple ways to impress your clients and make your payroll service stand-out. Download this free guide today to discover the hidden benefits associated with online client platforms. 

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Get your free copy. 

Discover more ways that BrightPay can help you save time, improve efficiency and increase profits. Book a demo today to see BrightPay Connect in action.

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