Transform the way you view your business

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AccountsIQ and flinder transform Green Rock's visibility of their business.

Green Rock is a London-based content creation agency which enables brands and organisations to make the most of their content in a digital-first world. Simon Green is the visionary and entrepreneur behind Green Rock.

The problem

As is the case in many entrepreneur-led SMEs, finance was significantly lagging behind the business.

Like many growing businesses what was once ‘more or less’ fit for purpose many years ago soon became out of date to support the business; departmental analysis didn’t exist and while project budgets were in place, they were disconnected from the finance system. The business was being run with 2 versions of data and no real reconciliation between Excel based project budgets and actual accounting.

There was a huge duplication of effort, primarily because the finance application was neither available to the Operations team nor updated real-time; and the data was always out of date and largely irrelevant for any decision making.


Simon Green, founder, Green Rock

Management received no useful management information, had no real understanding of an accurate financial position of the business and had limited visibility of performance. “Making informed business decisions was more based on gut feel than anything tangible.”  said Simon Green, founder and CEO.

The solution

The solution combining AccountsIQ cloud accounting software, from a technology perspective, and our partner, niche accounting and advisory firm flinder, has transformed the way in which the directors of Green Rock view the business, bringing finance and performance management to the forefront of both management and board meetings.

Green Rock are now ready to scale; they have a cloud finance system in place tailored to the needs of their business, new fit for purpose processes documented and embraced by the business, greater confidence in the numbers providing insight on business performance – segmented numerous ways and delivered much more timely. They are able to make better, proactive, forward-looking decisions based on this business intelligence.

Green Rock has undergone significant growth in the last 12 months, and the flinder team has been instrumental in enabling the visibility we required to make the right decisions.

Management information is now faster and delivered in a clear digital format, and we have a better handle on our finances than ever before.

flinder and AccountsIQ have been game-changers for us… the support we receive from the whole team is incredible. They have become part of our team, not just an extension of it.”

Simon Green – CEO, Green Rock

Read how AccountsIQ and flinder help CFOs to make better decisions through management information and real time reporting.