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Why the right tech is integral to keeping clients as they grow

17th Apr 2023
Brought to you by
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Xledger is a leading provider of next-generation cloud-based finance software. 

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As an accountant, your clients’ success is your success. 

When you partner with businesses – whether it's to provide compliance services, management accounts, or tax planning – you ultimately invest in their future. You want them to do well: and your insight and expertise help make that happen. 

Why the right tech is integral to keeping clients as they grow
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Clients’ goals, though, often include or centre around growth. Mid-market businesses have very different needs than smaller organisations, and what they need from their accountant can be vastly different, too. 

Tech is a huge part of that and, without the right software to support businesses as they scale, accountants risk being victims of their own success – and clients outgrowing the support they’re able to offer. 

How do mid-market organisations’ tech needs differ?

When businesses are fledgling or relatively small, their basic accounting needs can normally be taken care of by software that’s designed specifically for organisations just like them. 

Brands like Xero and Sage offer great options for both startups and small businesses – and work brilliantly for accountants looking after those clients, too. 

But, as an organisation’s needs start to change and become more complex, entry-level products and services stop stacking up quite so well. 

Managing a high volume of transactions, consolidating across different entities, and keeping management information insightful can be difficult with tech that’s not built with those things in mind – and that’s when manual workarounds (and errors) can start to creep in. 

If your clients have entered new geographical territories, for example, but your finance system doesn’t have the functionality to transact or report in multiple currencies, you may find yourself relying on spreadsheets. 

As workarounds add up, the efficiency benefits associated with leaning on tech and automation start to degrade, and you could be faced with a multitude of manual tasks once again. 

This doesn’t just impact efficiency, either. If it’s taking you longer to service your largest and most successful clients because the tech isn’t pulling its weight, your profitability is negatively affected, too. 

Strategic insight that highlights the possible

Being confident that your software gives you the level of visibility, insight and control you need to support ambitious clients is critical.

But just as important, too, is having the ability to show businesses what’s possible – and demonstrate that you’re there, ready, for when they take their next steps towards growth. 

By embracing software that’s designed to make it as easy as possible for clients to grow without limits – creating business units in new regions, currencies, or languages, for example – you’ll be able to play a strategic role in their growth, offering ready-made slick solutions, rather than stumbling blocks. 

And, when it comes to empowering clients to make better business decisions, based on data-led insight, it’s a much simpler task if you already have the reporting capabilities to highlight each corner of their business – and help them identify opportunities in doing so.

Partnerships future-proofed through software

Future-proofing partnerships through scalable tech, designed to support growth, benefits both accountants and the businesses they champion. 

By making smart decisions when it comes to your software, you’ll be well-equipped to empower your clients to prosper – without fear that they may leave you behind when they do.

If you’d like to learn more about our specialist accounting and financial management software, built with mid-market businesses in mind, we’d love to hear from you. 

You can also contact Phil Chalmers on [email protected] to find out more about the Xledger partnership programme for accountancy practices.