Maverick marketing

This article series will examine the rise of maverick marketing amongst accounting firms. This trend is reflected in the surge of Practice Excellence entrants last year who attributed their success to their events, up from 26% to 42%.

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“All accountants are the same,” said Peter Root, founder of Cuddles Accountancy. “All you're trying to do is find something in the...
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Being true to yourself lies at the heart of building your brand, even in the nerdy world of accounting, according to self-styled “countess...
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Richard Hattersley finds out how firms are increasing brand awareness and gathering a number of new prospects through marketing events. The...