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No Accounting for Tech ep6: Accounting as a platform – the future of the profession?

AccountingWEB tech editor Tom Herbert speaks to Darren Fell, CEO of Crunch and pioneer of a concept he calls ‘accounting as a platform’ which combines the company’s own accounting software with a digital network of micro-practice accountants.

 

11th Jan 2023
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Formally a top-60 practice, Crunch predominantly caters for around 10,000 microbusinesses, freelancers and contractors. In 2020, the Brighton-based company decided to change focus and remodel its offering to an “accounting platform”.

As its CEO Darren Fell told the No Accounting for Tech podcast, the Crunch model combines its own cloud software with a digital network of micro-practice accountants who log into a central Crunch HQ portal to pick up and process accounts production and tax work and to answer client year-end or self-assessment questions.

Fell answered questions on why Crunch decided to remodel their service, how they trialled it and how it works in practice for the firm and its accountant partners.

To listen to the full interview, click play or subscribe to the podcast on your player of choice by searching for AccountingWEB. 

We’ll be back with a regular No Accounting for Taste episode next week. In the meantime, if you’re feeling generous you can help us reach more people by giving us a five-star rating on Apple Podcast, Spotify or wherever you get your podcasts.

Background reading for the podcast:

Podcast written and hosted by Tom Herbert and produced by Will Cole.

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