The accountant's guide to sales and marketing

Traditionally firms used the March Budget as a chance to contact clients and prospects. Now that the low-key Spring Statement has somewhat ended this annual marketing opportunity, Philip Fisher suggests alternative avenues firms can explore.

1st Jun 2018
Philip Fisher reviews some of the tried and trusted methods accountants use when building and maintaining a winning marketing strategy. If...
21st May 2018
3
Not too long ago, there seemed to be a general belief that the answer to all sales and marketing issues for accountants would be social...
3rd May 2018
1
Accountants may be good at the technical work but not all are natural salespeople. Philip Fisher suggests some selling options for the shy...
24th Apr 2018
1
There are many ways to market your firm but how do you know which method will be most effective for your practice? Philip Fisher outlines...
9th Apr 2018
1
Branding is an effective way to attract new clients and cut the cost of marketing – but what do you do if you haven’t got the name...
26th Mar 2018
Traditionally firms used the March Budget as a chance to contact clients and prospects. Now that the low-key Spring Statement has somewhat...