The accountant's guide to sales and marketing
Traditionally firms used the March Budget as a chance to contact clients and prospects. Now that the low-key Spring Statement has somewhat ended this annual marketing opportunity, Philip Fisher suggests alternative avenues firms can explore.
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1st Jun 2018
Philip Fisher reviews some of the tried and trusted methods accountants use when building and maintaining a winning marketing strategy. If...
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Not too long ago, there seemed to be a general belief that the answer to all sales and marketing issues for accountants would be social...
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Accountants may be good at the technical work but not all are natural salespeople. Philip Fisher suggests some selling options for the shy...
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There are many ways to market your firm but how do you know which method will be most effective for your practice? Philip Fisher outlines...
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Branding is an effective way to attract new clients and cut the cost of marketing – but what do you do if you haven’t got the name...
Article
Traditionally firms used the March Budget as a chance to contact clients and prospects. Now that the low-key Spring Statement has somewhat...