Why selling is THE most important skill for accountants to master

Selling doesn’t sit naturally with many accountants for a few good reasons. James Ashford challenges what you think selling is and explains the benefit it has for your clients.  

Handshake
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Selling doesn’t sit naturally with many accountants for a few good reasons. Historically you weren’t allowed to sell . It wasn’t that long...
Selling
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In part one I outlined why selling is the most important skill for an accountant to learn . I explained that to sell is to truly serve and...
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In this first of two articles to conclude his content series on selling, James Ashford explains why some accountants struggle to implement...
Clockface
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James Ashford concludes his series on why selling is the most important skill for accountants to master by revealing how practitioners can...