Why selling is THE most important skill for accountants to master

Selling doesn’t sit naturally with many accountants for a few good reasons. James Ashford challenges what you think selling is and explains the benefit it has for your clients.  

Handshake
Columnist
26th Jun 2017
1
Selling doesn’t sit naturally with many accountants for a few good reasons. Historically you weren’t allowed to sell . It wasn’t that long...
Selling
Columnist
4th Jul 2017
In part one I outlined why selling is the most important skill for an accountant to learn . I explained that to sell is to truly serve and...
Limiting beliefs
Article
20th Jul 2017
1
In this first of two articles to conclude his content series on selling, James Ashford explains why some accountants struggle to implement...
Clockface
Columnist
24th Jul 2017
James Ashford concludes his series on why selling is the most important skill for accountants to master by revealing how practitioners can...