Why selling is THE most important skill for accountants to master

Selling doesn’t sit naturally with many accountants for a few good reasons. James Ashford challenges what you think selling is and explains the benefit it has for your clients.  

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Selling doesn’t sit naturally with many accountants for a few good reasons. Historically you weren’t allowed to sell . It wasn’t that long...
Selling
In part one I outlined why selling is the most important skill for an accountant to learn . I explained that to sell is to truly serve and...
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In this first of two articles to conclude his content series on selling, James Ashford explains why some accountants struggle to implement...
Clockface
James Ashford concludes his series on why selling is the most important skill for accountants to master by revealing how practitioners can...