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About this episode
Be the leader your firm and clients need you to be in 2021
Join Mike Crook, managing director of PracticeWeb and his guest Richard Brewin, managing director of Progress BB for this inspiring session on The Business of Marketing.
As history proves, it’s necessary to look to the future to lead your firm and navigate through the year.
We didn’t see last year coming, but we’ve already had 12 months to take stock and prepare for what’s next. So let’s not let the next 12 months take us by surprise. Be the leader your firm and your clients need you to be.
To achieve this, we need to remind ourselves about the importance of leadership, how to lead, and what our teams and clients expect.
While you can’t predict what’s coming with perfect certainty, you can develop much more clarity than you might imagine about what you could and should become – create a vision, define a plan, and set it into motion.
This practical session will cover:
- The role you play as a leader for your firm.
- The role you play as an advisor for your clients.
- A four step process to help you set a vision.
- How to plan and execute the vision.
- How to measure progress.
- How to achieve the same with your clients.
About the business of marketing
The Business of Marketing is a monthly show sharing practical advice and best practice to elevate your business through marketing.
Hosted by Mike Crook, PracticeWeb’s managing director, who's agency provides intelligent marketing for accountants.
Each month Mike goes behind-the-scenes on marketing, using a blend of data, insight and his marketing know-how. To provide firms with practical advice and best practice around digital marketing.