Friday, October 30, 2020 - 13:00 - 14:00

How to package, price and promote your accounting firm's services

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About this episode

If you're one of the many accounting firms who have launched new services over the past few months, or would like to see greater takeup of existing services, this webinar is for you.

We’ll show you how to package your service, price it and bring it to the attention of your ideal clients through smart digital marketing.
 
It’s great to have a real world example to demonstrate how to do this so we've teamed up with WhisperClaims, the R&D tax software provider, to provide extra insight as we show you how to take an R&D tax relief service to market.
 
But if R&D isn’t one of your services, the principles and methodology can be applied to any accountancy service.
 
In this webinar we'll cover:


•    The size of the R&D opportunity for firms
•    Where to start with defining a service
•    Understanding your eligible clients 
•    Packaging and pricing your service
•    Promoting your service to existing clients and prospects
•    Measuring, reflecting and revising your offer. 
 

Limit: 500 Places

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The Business of Marketing is our monthly show sharing practical advice and best practice to elevate your business.

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