Accounting Excellence 2019

The Accounting Excellence programme is designed to recognise and reward brilliance in the accounting profession and give practitioners the tools and knowledge they need to make 2019 their most successful year in practice. 

Awards night celebrates brilliance in the accounting profession with recognition for individuals, firms and their supporting technology. 

The Talks series sees expert panels offer insights and practical advice for accountants in 2019 through live, interactive video streams.

Our hosts

richard-hattersley-accountingweb

Richard Hattersley

Practice correspondent, AccountingWEB
tom-herbert-accountingweb

Tom Herbert

Editor, AccountingWEB
john-stokdyk

John Stokdyk

Global editor, AccountingWEB

Accounting Excellence Talks

AE Talks Host

Sponsored by

Capium logo

Talks Session 5 2019: Nail your niche and fast-track your success

Thursday 20 June, 1pm

You’ve got your clients into MTD; what do you do next?

The preparation for MTD has caused a second wave of firms to prioritise adopting cloud systems, pushing wider innovation into the background. Now a lot of those second wave adopters are looking for direction.

Targeting a particular type of client and offering specific services are fundamental building blocks for practice focus. Niche firms grow faster in terms of annual fees and are a frequent type of Accounting Excellence Award entrant.

Client profile and demographics: Segmentation, CRM, identifying who your best clients are

Service profile for ideal clients: Identifying service gaps. Communicating with your best clients to understand their needs and how you can help them. Which problems do your best clients have? What services could you offer to help them thrive?

Practical examples: Cloud technology consulting and implementation, training, “virtual finance director” outsourcing, specialist advisory, strategy planning related to specific industry needs, wealth management

Finding new clients: Communicating niche/sector specialism to establish credentials among target clients and attract referrals

Q&A: Questions from the audience

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Accounting Excellence Awards

Entries open on 1 February

Awards night celebrates brilliance in the accounting profession with recognition for individuals, firms and their supporting technology. 

Our roster of Awards fall under four sections:

  • Firm
  • Individual
  • Finance
  • Software

See the full list of categories here.

Dates for your diary​

Entries for awards open

1 February 2019

Entries for awards close

Extended deadlune: 23rd April 2019

Gala Awards Evening

12 September 2019