Beyond the cloud: Why you can’t afford for your firm to be left behind

The age of cloud has ushered in new efficiencies and ways of working to the modern accountancy practice. However, this has led to an increasingly competitive market, with compliance services in particular becoming more commoditised.

This session will take a look at the current cloud landscape using polling data from AccountingWEB and research from Xero. An expert panel will then offer practical advice and guidance on how to set up firm workflows and systems for the digital future.

Meet the panel

Tom Herbert

Editor, AccountingWEB
Before joining AccountingWEB as Business Editor in 2015, Tom spent five years living and working in China as an editor and travel writer, followed by working back in the UK on a variety of websites, magazines and newspapers, and a year of teaching. He is now Editor of the site and is responsible for all editorial content.

Richard Hattersley

Practice Editor, AccountingWEB
Managing the Practice news desk at AccountingWEB for over 4 years, Richard has a wide breadth of knowledge on all things accounting and technology.

Nikki Adams

Director, Ad Valorem
Having founded Ad Valorem in 2002, Nikki has over 17 years experience in running the operational and administrative functions of the firm, assisting a selection of clients with building this area within their businesses.

Glen Foster

Director of Partner Sales, Xero
As the Director of Partner Sales for Xero, Glen's role is to develop and execute strategies that enable Xero's partner channel to grow, focusing on providing solutions for accounting firms to streamline their day to day processing and enable them to shift the relationship to one of a value added nature rather than pure compliance.

Matt Portt

Director, Portt & Co
Matt qualified as an accountant with a large regional firm before moving to industry. He then made the move back to practice with another large firm and is now considered to be a young talent in the profession, displaying innovation and dedication to lead the way and transform their respective fields.