Nail your niche and fast-track your success

You’ve got your clients into MTD; what do you do next? The preparation for MTD has caused a second wave of firms to prioritise adopting cloud systems, pushing wider innovation into the background. Now a lot of those second wave adopters are looking for direction. Targeting a particular type of client and offering specific services are fundamental building blocks for practice focus. Niche firms grow faster in terms of annual fees and are a frequent type of Accounting Excellence Award entrant. This live webcast explores why.

Meet the panel

Richard Hattersley

Practice Editor, AccountingWEB
Managing the Practice news desk at AccountingWEB for over 4 years, Richard has a wide breadth of knowledge on all things accounting and technology.

Indi Tatla

Head of Marketing, Capium
Indi has over 10 years’ experience across digital marketing, brand communications, proposition development and commercial strategy. Including progressive corporate experience, and four years’ as an entrepreneur, founding a technology enabled start-up, and delivering additional interim management and consultancy assignments.

Nadia Hossen Mamode

Founder and Business Advisor, Bee Accountancy
Nadia set up Bee Accountancy (an acronym for ‘building, empowering and engaging’) during a career break from her job while pregnant with her second child. As a military wife and a chartered accountant, Nadia found while mixing with other military spouses during her patch’s baby group activities that there was a need for specific accountancy services.

Della Hudson

Business Consultant, Speaker and Author
Della is a Chartered Accountant who ran a successful accounting business before selling it in 2017. She is author of ‘The Numbers Business: how to build a successful cloud accountancy practice’ which is not just an Amazon best seller but has been shortlisted for the 2019 Business Book Awards. She also speaks throughout the country to inspire, inform and encourage business owners to take action.