10am, Wednesday 18th October

The digital accountant: What sets the leaders apart

Discover the secrets of effective practice growth in this session combining findings from Xero’s Partner Benchmarking Report and AccountingWEB’s Practice Excellence research. As well as setting out evidence pinpointing what growing firms do to stay ahead of the pack, including cloud systems, on-boarding and digital marketing.

The digital accountant: What sets the leaders apart

Discover the secrets of effective practice growth in this session combining, pinpointing what growing firms do to stay ahead of the pack.
Live Blog The digital accountant: What sets the leaders apart
The digital accountant: What sets the leaders apart

Session panel

John Stokdyk

Global editor, AccountingWEB
AccountingWEB.co.uk global editor John Stokdyk joined the site in 1999 and helped build it into an award-winning online professional community with more than 100,000 members. Named IFA web business journalist of the year in 2004 and 2008, John has also written about business and technology topics for The Financial Times, The Daily Telegraph, The Guardian and many others.

Sharon Pocock

Sharon Pocock, MD and Principal Accountant, Kinder Pocock
Sharon established Kinder Pocock Chartered Certified Accountants in 2005 following 15 years working in the accountancy profession. Her aim then, as now, was to offer professional yet straightforward advice and support to small and new businesses.

Paul Bulpitt

Head of Accounting, Xero
Paul joined Xero two years ago having founded The Wow Company in 2004, building a fast-growing national firm exclusively serving small businesses. Driven by a focus on personal relationships and progressive processes, The Wow Company earned numerous accolades at the Xero Awards, as well as the Practice Growth Award at the 2014 Practice Excellence awards.