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About the session

Growing a practice is a massive challenge, from the very second you form to the time you think you've made it.

In the first episode of a four-part series, Mazuma's Lucy Cohen looks at the 'birth' stage for the new practice. Based on her own experience, she looks at the pressure of securing your first clients and building from the bottom up.

Future episodes will cover the following phases, building into an essential guide to launching and growing a practice from scratch:
 • Toddler: clients are moving on, the practice has plateaued
 ​• Teenage: finding your feet, testing boundaries, taking risks
 ​• Adulthood: your practice is up and running, you've got great clients, you're busier than ever!

Full of proven 'been there' advice from the co-founder of the UK's first subscription-based accountancy service, put your questions direct to Lucy after the session in our interactive Q&A.

Limit: 500 places

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About Practice Growth:
Each stage of growing a practice presents a challenge. From the moment you start you're faced with the pressure of securing your first client and building from the bottom up. Even when you think you've made it, you're still wrestling with the always-on culture and 'tall poppy' syndrome. 

In this four-part series, Lucy Cohen explores each stage of growing a practice, from birth to adulthood, and finds out how practices can overcome these challenges.

Lucy Cohen is the co-founder of Mazuma, the UK's first subscription-based accountancy service and a Accounting Excellence 2019 Awards finalist. She is the author of The Millennial Renaissance and a member of the Advisory Board for AccountingWEB Live's debut exhibition in December 2020.

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