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Accounting excellence

2022 Accounting Excellence finalists revealed


Some of the most forward thinking accountancy firms, individuals and vendors will battle across over 20 hotly-contested categories to win a prestigious Accounting Excellence Award. 

30th Jun 2022
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Judged by a line-up of experts and senior accounting professionals, the Accounting Excellence Awards has today announced the 2022 finalists who have been recognised for their achievements in client service, growth and investing in people. 

As always, firms will vie to win Accounting Excellence gongs in the fiercely competitive Small, Medium and Large firm categories. But this year finalists will also be vying to pick up gongs in brand new categories that recognise the Breakout Star of the year and Software Newcomer of the Year. 

The winners will be crowned in a glitzy award ceremony at the Tobacco Dock in London on Thursday 8 September. 

The Awards are supported by headline sponsor Intuit QuickBooks, and category sponsors Xero and Sage. Partners for the Awards are ACCA, PracticeWeb, CIPP, BASDA, ICB, AIA

This year’s judging panel included some of the most influential and respected professionals in the accounting profession, including previous Accounting Excellence winners, OBEs, the interim head of ACCA and a past president of ICAEW.  

“The Accounting Excellence Awards have been inspiring the accounting profession for over a decade and remain the most progressive, ambitious, and successful accounting awards programme in the UK,” said AccountingWEB editor-in-chief Joanne Birtwistle.  

“As a first time judge I was blown away - not only by the standard of so many of the entries - but also the diversity across the entries, which I know makes choosing a winner all the more difficult.” 

Here are the finalists for the 2022 Accounting Excellence Awards, sponsored by Intuit QuickBooks:

AccountingWEB Pride Award

  • FD Works
  • Sterling Finance (UK) Limited
  • Sage
  • Faithstar LLP
  • Maslins Ltd

Bookkeeping Firm of the Year

  • Arden Bookkeeping Ltd
  • LJM Bookkeeping Ltd
  • Normans Bookkeeping & Payroll Ltd
  • Adder Bookkeeping Ltd.
  • Safe Hands

Breakout Star of the Year

  • Emily Deakin
  • Mark Rhodes
  • Natasha Heron CTA
  • Rachel Martin
  • Samantha Mitcham
  • Zoe Johnston

Client Service Award - Small firm

  • Kara Bookkeeping Specialists Ltd
  • Leonard Business Services
  • Maslins Ltd
  • Pink Pig Financials
  • Xebra Accounting

Client Service Award - Medium/Large firm

  • Accounts and Legal
  • dns accountants
  • Makesworth Accountants
  • PJCO Chartered Certified Accountants
  • Ramsay Brown LLP

Client Transformation Award

  • de Jong Phillips Ltd
  • Leonard Business Services
  • MacroFin
  • Spark

Fast-track Firm of the Year, sponsored by Sage

  • Sterling Accounting Solutions
  • CBTax Limited
  • Hamilton Blake Consultants LLP
  • Cubed Consultancy
  • Complete HQ

Investing in People Award

  • Bishop Fleming
  • DJH Mitten Clarke
  • FD Works
  • Kreston Reeves
  • StriveX

Large Firm of the Year

  • Albert Goodman LLP
  • Bishop Fleming
  • DNS Accountants
  • Kreston Reeves
  • Milsted Langdon

Medium Firm of the Year, sponsored by Xero

  • 1 Accounts Online Limited
  • Accounts and Legal
  • Ad Valorem Group
  • Blu Sky Chartered Accountants
  • Lubbock Fine

New Firm of the Year

  • Factotum
  • Jaccountancy
  • JHW Business Services
  • Writers Tax Limited
  • Your Ecommerce Accountant

Partnership Award

  • Capitalise
  • Clarity
  • Fathom
  • Joiin
  • Reducer

Payroll Team of the Year

  • Davis Grant
  • Next Level Business
  • Nicholson & Co Accountancy
  • Normans Bookkeeping & Payroll Ltd
  • Payroll Sorted Ltd 

Practice Pioneer of the Year

  • Alex Falcon Huerta FCCA
  • Daniel Crowther
  • Rebecca Porter
  • Reza Hooda
  • Simon Cowie

Product Innovation of the Year

  • Clarity
  • Crezco
  • Fathom
  • iplicit
  • Karbon

Rising Star of the Year

  • Brodie Wood
  • Hannah Place
  • Scott Ritchie
  • Tulin Memory

Small Firm of the Year

  • Clic Accounting
  • de Jong Phillips Ltd
  • MGA
  • Pink Pig Financials
  • Tennick Accountants

Software Newcomer of the Year

  • Crezco
  • Dext Commerce
  • Konsolidator Ltd
  • OverSuite by Sage

Sole Practitioner of the Year

  • BW Business Accountants & Advisers
  • LJM Bookkeeping Ltd
  • Performance Accountancy
  • Ocelot Accounting
  • Southbourne Accountancy

Specialist Team of the Year

  • Bishop Fleming
  • Capital Allowance Review Service
  • Godfrey Wilson
  • SAS Accounting for Aesthetics
  • Writers Tax Limited

Tax Team of the Year

  • Euro Accounting
  • Kreston Reeves
  • LimestoneGrey
  • Rawlinson & Hunter LLP
  • The VAT Team

The Outstanding Contribution Award will also be handed out as part of the Award ceremony on 8 September. The recipient of last year’s award was Lucy Cohen, the co-founder of Mazuma. She was awarded the prize for her constant innovation, efforts to help accountants get to grips with mental health struggles and her campaign for better pain relief for women.


The big trend to come out of this year’s awards was the profession’s focus on people. Many of the entries raised concern around staff retention and skills. This was evident from the sudden spike in the learning and development, flexible working, collaboration and soft skills as a priority amongst entrants. 

Another trend emerging this year was the rise of marketing activity again. Firms scaled back their marketing efforts during the pandemic, as they supported their client base. Their efforts have borne fruit through referrals, SEO, CRM tracking and content marketing. This marketing drive is also a necessity as IR35, Covid and businesses not being as profitable have changed the shape of client bases. 

Meanwhile, last year’s breakout trend of virtual finance continued to gain ground and solidify as a service offering for firms of all sizes. The popularity of virtual finance outsourcing correlated with the parallel spike in adoption of in-house bookkeeping, forecasting and funding support.   

On the technology side, workflow continues to soar as practices get their firms in order for the looming MTD ITSA obligations, while onboarding, practice management software and forecasting software all saw an uptick of action over the past year. Unsurprisingly, virtual meetings cooled off as Covid restrictions eased over the past year and firms reacquainted with face-to-face meetings again. Over the coming months, AccountingWEB will delve further into these themes, trends and insight from all of the firms that entered. 

New categories

This year Awards had around 350 entries - a record number and more than a 50% increase on last year. Due to the increase in submissions, and quality of entries, the Accounting Excellence Awards has split the Client Service Award in two, with a small firm category and medium/large firm category.

Other changes to the line up this year are the introduction of the AccountingWEB Pride award, which was open to everyone - software vendors, firms, or individuals - that had demonstrated they are investing time and effort in philanthropic efforts, community work, sustainability, corporate social responsibility, or diversity, equity, and inclusion.

The Awards has also introduced the client transformation award to shine a light on the impact an accountancy or bookkeeping firm can have on a client’s business - highlighting a particular client success story and demonstrating how being that trusted advisor can add real value to a business.

The new Breakout Star Award celebrates the most talented and brightest professionals who have made a demonstrable shift in their career and had a measurable positive impact on their firm, clients or the wider profession. 

Finally, the Software Newcomer of the Year Award is for vendors that have introduced a product in the past 18 months that has helped accountants be more effective in their work. 

Accounting Excellence Awards partners