Accounting Excellence 2018 award winners revealed
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Time is the major cost.
Putting a decent award submission together takes thinking about.
If a firm wants to try and win an award, then why not?
"Putting a decent award submission together takes thinking about."
Not really, it can be outsourced.
Why not indeed.
It suits Sift to make some serious money, and it suits the firms to help them splash over their website to advertise their firm.
Everyone is a winner!
I would be interested to know how the nominees were judged and winners chosen. Several years ago when I was asked to get involved it was, as indicated above, a case of blowing your own trumpet, setting out procedures, working practices etc etc with no evidence of actualities or results. I also seem to remember "best client service" type awards were made without asking the clients what they thought.
Hopefully things have changed?
The word excellence would suggest clients get a good service. It took me all of two minutes to confirm suspicions that some of these award winners have very poor reviews from clients. If awards should goto companies who make profits based on treating clients as commodities instead of providing great service then the award is pointless.
We rely on the judges to give us an honest appraisal of those firms, I sincerely hope that they have done a thorough job, it’s concerning that you say some of those firms have poor reviews from clients that are visible to any member of the public but are being considered as excellent, although to be fair we all have bad clients and fall-outs sometimes.
What I simply can’t begin to understand is that there are no financials or comments on the profitability of those firms, why on earth would I want to copy (or learn from) one of these winners if they’re making a measly profit, or even losses. What credibility is there that we can trust? We’re accountants, we love numbers,but we’re not given any.
I understand that not everyone wants their financials analysed but if you put yourself forwards for these awards then that’s the price of doing so.
I know someone who writes the entries for firms for these and similar awards. Once you have entered one then you can tailor the entry for the others. No the judges don’t ask clients, they look at testimonials, social media and other evidence.