It’s an unpleasant truth – accountants need to market. We know we need to do it, but often it’s not our strong suit. Why do marketing strategies work for some yet not others?
Some accountants don’t understand marketing. For those accountants, it pays to know what doesn’t work and why. To do this you need a plan that provides some positive strategies that get results. While many practice gurus recommend different techniques – like Renuka Rana, editor of acecloudhosting.com, who suggests referrals, lead capture, social media – what's clear is you need to do something.
What makes a strategy effective?
Based on interviews...
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- Commit to a strategy
- The strategy must be proactive
- Attracts target audience
- What’s the message
- Cost efficient
- Can it be measured?
About Bryce Sanders
Bryce Sanders is president of Perceptive Business Solutions Inc. in New Hope, Pennsylvania.