How Challenger model can help accountants

Kashflow logo
Mark Lee
Mentor and Speaker for accountants
Share this content

Mark Lee returns to a topic that generated much interest earlier in the year. Here he interviews Paul Roberts about how he used the Challenger sales research in real life and how accountants might apply the concept.

A previous article Are challenging accountants more successful? explored how accountants could distinguish themselves by adopting the ‘challenger’ model. Many of the comments on that piece encouraged me to write a follow-up article.

Rather than simply summarise third party research I asked Paul Roberts...

Please Login or Register to read the full article

The full article is available to registered members only. To read the rest of this article you’ll need to login or register. Registration is FREE and allows you to view all content, ask questions, comment and much more.


Please login or register to join the discussion.

There are currently no replies, be the first to post a reply.