Maximising marketing. By Richard Sergeant

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Richard Sergeant looks at how to get the most from your marketing initiatives by combining online and offline activity

Maximising marketing is about how to get your website to work for you, and have it deliver real value to your business - without creating a mass of extra work.

Before we look at some practical examples, lets start with two basic principles:

  • There is no difference between online and offline marketing

    Theres just marketing. The only difference between the two is the medium of the deliveryand a certain degree of fear (get over it!)

  • Any activity offline can be replicated or supported online

    Your website should be dynamic - And if we impose a definition of dynamic as...

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