Practice Tip: Can you be all things to all people?

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I've suggested recently that if you're serious about planning your practice you should assess all your people to make sure they're doing the right job. And one commentator in that article rightly anticipated that I'd also suggest you should assess all your clients. I'd agree. If you want to increase your profits for the effort you expend, and more importantly, if you want to enjoy what you do, then this task is just about essential.

It's an almost universally acknowledged truth that 20% of clients in any business provide 80% of the profits. I would add that 20% provide 80% of the grief, and I suspect there is almost no overlap between these who provide the profit and those who provide the grief.

But it's not just these facts that makes it worth looking at your client base and wondering wheth...

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