Take control of your own brand. By Lesley Everett

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Lesley Everett is a professional speaker and executive personal branding coach. A frequent speaker at ICAEW events, hundreds of accountants have benefited from her advice.

We're all familiar with the need for marketing, advertising, PR and promotion of the brand of our firm and our services, but what about the people behind the brand? In a highly competitive business climate, the people element of any business is paramount to its success. And now more so than ever.

Ensuring that your staff, from the Managing Partner to the Receptionist, reinforce and project the firm's brand consistently is essential if you are going to maximise the huge investment you make in your brand awareness every year. But is it an area of focus within your marketing and brand strategy? All too o...

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