10 commandments to improve profitability

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Imagine if someone gave you a magic key that could improve the profitability of your firm, while reducing your stress levels. 

While unfortunately no such magic exists, director of Mercia's training division John Sharkey laid down 10 commandments to follow that could see you on your way to achieving the above.

Speaking at the UK 200 conference in Newcastle last week, Sharkey said: “It will be an increasing challenge to improve profit in coming years. We need to ensure we do whatever we can to keep our earnings at an acceptable level."

His tips for accountants were basic but powerful, illustrated by ten individual bags that held stress relief items:

  • Thou shalt lead
  • Thou shalt know thy destination and thy path
  • Thou shalt unlock thy potential
  • Thou shalt know thy value
  • Thou shalt be flexible
  • Thou shalt not try to be all things to all people
  • Thou shalt learn to say no and stick to it 
  • Thou shalt schedule time for thyself and thy supportive network 
  • Thou shalt not be perfect nor even try to be
  • Thou shalt challenge

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About Rachael Power

Your friendly, neighbourhood community editor. 

Twitter: @rachpower10 


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27th Nov 2012 15:11

That's refreshing

With memories of the headline events at last week's Accountex still fresh in my mind eg, "How Accountants in Practice can change the World", I read this one, spat on my hands & read all 10 commandments, only to find they made perfect sense.  Great to see yoga & "say no" mentioned on Accountingweb (never would have happened in the old days).

I've struggled to think of an 11th but maybe more as an appendix:

"Try to avoid setting up 10 new categories on your time ledger to record the above actions"

it defeats the object.


Thanks (1)
28th Nov 2012 12:22

What did the woman from

dragons den say on sky news the other morning. Ah yes, most business (over 70%), when questioned about how they rate success, said the bigger the profit the bigger the success. She was not impressed and thought success should be measured by other ways including apprentiships etc.

I don't know why I posted this. I did see a link at some stage. Hey Ho off to the pub with friends to unlock my potential as a barmaid (can I still say that?) critic.

Thanks (0)
28th Nov 2012 13:20

the noughth commandment

stop the pontificating and navel gazing, and get out there and do it.

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28th Nov 2012 13:54


How many MORE articles will there be on here about reducing stress.....?


I can't keep up with them all.....it's making me a nervous wreck worrying I might miss one...

Thanks (3)
28th Nov 2012 15:45

There is a train of

Didn't you know, Andy, compare the reducing stress .com is taking over from the meercats

Thanks (0)
By Locutus
28th Nov 2012 23:29

Eleventh Commandment

Thou shalt not act for charities, CIS cases or undertake audits.

Thanks (0)
By Walksie
05th Dec 2012 16:52

Chocolate a stress booster? Stress buster perhaps?


Thanks (0)