Are people searching less for accountants online? That was the question recently posed in AccountingWEB’s ‘Accountants and marketing' private discussion group by Deep_Teaspiller, who noticed a “steady decline” in the use of the term ‘accountants’ on Google.
The member noticed a decline in its use over the past eight years, though the figure seems to have balanced itself out since 2009. Running a trend search for the singular ‘accountant’ revealed a similar decline and plateau during the same period. So are people searching less for accountants online? And why?