Before you go networking for the first time

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This article outlines what you can do before you go to a networking event so as to make it more enjoyable and more worthwhile.

In part one I shared some ideas as to what face-to-face networking is really about.

In the next part of this series I’ll focus on what you can do during a networking event to build on your preparatory work and to make it easier to relax and talk to people.

And in the final part I will address the all-important and often overlooked aspect of how to follow up after you attend a networking event. If you ignore this you may well be wasting your time with face-to-face networking in the first place.

The ‘3 Ps’ involve: Preparation, planning and practice. We’ll start with preparation.

Register with AccountingWEB for free to read the rest of the article, which includes:

  • Why are you networking?
  • Who do you want to meet?
  • Where are these potential advocates likely to be found?
  • What do I want to find out about them?
  • What’s your story?
  • Your business cards
  • What’s your promise
  • Planning and practice

See also:

Mark Lee is consultant practice editor of and writes the BookMarkLee blog to help accountants build more successful practices more enjoyably. He is also chairman of the Tax Advice Network of independent tax consultants.

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About Mark Lee

Mark Lee works almost exclusively with savvy sole practitioners who want more out of their practice.  More clients, more money, more time, more satisfaction - or everything!

An accountant by profession, Mark moved away from the provision of professional advice in 2006.   He is now a professional speaker, mentor, facilitator, author and debunker.

Mark Lee is a realist and regularly debunks myths and hype related to his areas of interest and expertise.  His keynote talk for audiences of accountants is How to STAND OUT and be more than 'just another accountant'.

Mark is passionate about helping accountants generally so is a keen blogger and commentator in the accounting and tax press. He is consultant practice editor of AccountingWEB and has written hudnreds of articles here that have been viewed over a million times.

Check out how he could help you here:

Mark stopped giving tax advice himself despite being a past Chairman of the Chartered Accountants’ Tax Faculty. He is however Chairman of the Tax Advice Network - the UK's highest ranked lead generation website for tax advisers and accountants. The network also publishes a weekly practical tax update for accountants in general practice and full tax support, on demand too.  You can also use it as a lead generation resource for local people seeking tax advice from an accountant.

Mark has extensive network reach through his blogs, talks, social media activity, articles and his regular newsletters that go to thousands of accountants every week.


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