Bootcamp pioneers ride again
The two prime movers behind the influential Accountants' Bootcamp movement have joined forces again after a hiatus of 15 years.
Paul Dunn and Ric Payne founded the bootcamp initiative in their native Australia 25 years ago. Driven by Dunn’s vision and persuasive stage presence, the bootcamps set the template for almost every practice development programme going. Having taken Australia by storm, the founders took the concept global and had just as strong an impact in the UK and the USA.
Several hundred accountants would gather at hotels around the world for 2-3 days of motivational speeches, exploratory workshops and practical exercises.
“One of the things we did rather well with the bootcamps was jolting people out of their comfort zone and shaking up their mindset,” said Payne this week.
The pair parted ways in 2000 after Dunn decided to retire. He has been almost as active since lecturing on behalf of the Buy 1 Give 1 charity campaign.
Payne, meanwhile, left the Results Accountants System organisation not long afterwards and set up his own practice development consultancy, Principa. The two have remained in touch during the intervening years. Principa’s latest initiative, the Innovation Workshop, brought them back together to tackle their “unfinished business”.
In spite of their joint efforts, the profession has continued to pursue a business model that no longer works in the hyper-competitive, unstable and technologically complex global market, according to Payne.
“We believe that the traditional accounting model built on the foundation of operational excellence is broken. It’s time to really rethink the entire business model and not stick with a linear extension of what happened in the past,” he said.
“The Innovation Workshop is less about changing mindsets than providing people with tools that will enable them to think clearly about why they are in practice, what destination they want to get to and what they need do to differentiate themselves in a meaningful way from firms who choose to elongate the past.”
Principa is holding an Innovation Workshop in the UK in Birmingham on 17-18 November. “It’s not It’s a conference, it’s a two-day workshop that front-ends a 12-month structured process to retrofit your accounting firm to better meet the challenges and capitalise on the opportunities that lie ahead,” Payne said.
If you’d like to get a taste of his methods, Payne is also leading a pricing workshop at AccountingWEB’s Practice Excellence Conference on Thursday 6 November .
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