Editor in Chief (interim) AccountingWEB
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Bootcamp pioneers ride again

3rd Nov 2014
Editor in Chief (interim) AccountingWEB
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Ivan Ivanov/iStock/Thinkstock

The two prime movers behind the influential Accountants' Bootcamp movement have joined forces again after a hiatus of 15 years.

Paul Dunn and Ric Payne founded the bootcamp initiative in their native Australia 25 years ago. Driven by Dunn’s vision and persuasive stage presence, the bootcamps set the template for almost every practice development programme going. Having taken Australia by storm, the founders took the concept global and had just as strong an impact in the UK and the USA.

Several hundred accountants would gather at hotels around the world for 2-3 days of motivational speeches, exploratory workshops and practical exercises.

“One of the things we did rather well with the bootcamps was jolting people out of their comfort zone and shaking up their mindset,” said Payne this week.

The pair parted ways in 2000 after Dunn decided to retire. He has been almost as active since lecturing on behalf of the Buy 1 Give 1 charity campaign.

Payne, meanwhile, left the Results Accountants System organisation not long afterwards and set up his own practice development consultancy, Principa. The two have remained in touch during the intervening years. Principa’s latest initiative, the Innovation Workshop, brought them back together to tackle their “unfinished business”.

In spite of their joint efforts, the profession has continued to pursue a business model that no longer works in the hyper-competitive, unstable and technologically complex global market, according to Payne.

“We believe that the traditional accounting model built on the foundation of operational excellence is broken. It’s time to really rethink the entire business model and not stick with a linear extension of what happened in the past,” he said.

“The Innovation Workshop is less about changing mindsets than providing people with tools that will enable them to think clearly about why they are in practice, what destination they want to get to and what they need do to differentiate themselves in a meaningful way from firms who choose to elongate the past.”

Principa is holding an Innovation Workshop in the UK in Birmingham on 17-18 November. “It’s not It’s a conference, it’s a two-day workshop that front-ends a 12-month structured process to retrofit your accounting firm to better meet the challenges and capitalise on the opportunities that lie ahead,” Payne said.

If you’d like to get a taste of his methods, Payne is also leading a pricing workshop at AccountingWEB’s Practice Excellence Conference on Thursday 6 November .

Replies (6)

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Man of Kent
By Kent accountant
04th Nov 2014 14:05

Really?

"In spite of their joint efforts, the profession has continued to pursue a business model that no longer works in the hyper-competitive, unstable and technologically complex global market, according to Payne."

Err what's been happening over the last few years..something about the cloud...? is this the sign a business model which no longer works? Hosted software, virtual FD's, additonal services, business advisors etc etc, this doesn't fit with the above quote. 

Lots of huff and puff and patting oneself on the back methinks.

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By ireallyshouldknowthisbut
04th Nov 2014 17:45

That made me snort too Kent A/c.

Of course when asked what do you actually mean we should DO, hypotheticially speaking, different from now.

And that question cannot be answered other than in terms of a set of baffling nonsense phrases because the fact remains, they don't have a clue.

Very glad to be "elongating the past" (that made me laugh quite hard)  if that mans producing tax returns and giving advice that clients are willing to pay for.  

No doubt Bob will be along soon with some more management babble speak. 

 

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By Moonbeam
04th Nov 2014 21:18

Yes, I do like a bit of Front Ending..

I think we must start a competition to work out our favourite daft phrase.

Unfortunately some of those phrases in this advertorial are so absolutely perfectly formed it might be difficult to improve on them!

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By ShirleyM
05th Nov 2014 07:53

Some gullible people ..

... are taken in by buzz words. They think it means the person is ahead in the hyper-competitive, unstable and technologically complex global market.

Maybe they attract other buzzword users? Can you imagine the meetings? It would be like something out of Monty Python. :)

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By thomas34
05th Nov 2014 11:52

Why is it there's always some prat

trying to impose changes to the status quo which have, in my case, given 50 years of unbroken income from accountancy not to mention a lot of enjoyment and challenges?

To answer my own question, I think these people are control freaks who cannot accept that others make a good living from elongating the past and without the need to use meaningless buzzwords which would, if I dared use them, expose me to extreme ridicule.

 

 

 

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By justsotax
05th Nov 2014 12:07

...Accountants being accused of talking in riddles...

"It’s not It’s a conference, it’s a two-day workshop that front-ends a 12-month structured process to retrofit your accounting firm to better meet the challenges and capitalise on the opportunities that lie ahead"...NO WONDER!  Seriously is this a joke....?

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