Growing your fees through events

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In the second part of his events series, marketing expert Paul Shrimpling outlines how to turn your client event into a profit generating exercise.

My last article explained the marketing merits of running events, but how do you ensure your event is successful?
Having run more than 100 events for accountants and many more for business owners, I’ve discovered that there are three steps to events success:

  1. Get your ‘pre-event process’ to work (i.e. get bums on seats at your event)
  2. Get your ‘during-event process’ to work (get the attendees to take action at your event)
  3. Get your ‘post-event process’ to work (create lots of dialogue with attendees afterwards)

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About Paul Shrimpling

Paul Shrimpling

For 14 years Paul has worked exclusively with accountants in practice.

The last 9 years as MD of Remarkable Practice, a consulting practice, Paul has helped many firms achieve significant results:

  • A 3-partner firm adds £600,000 of net fees in 18months
  • A 9-partner firm adds £475,000 of cross sales in the first 12 months of working together
  • A 2-partner firm doubles profits in 3 years
  • A sole practitioner significantly improves profits but more importantly takes more holidays and enjoys the business of accountancy more than ever

Here’s what Laurie Riley, Managing Partner of a multi-owner firm in Shrewsbury, had to say recently about their first workshop with Paul:

“I’m not sure we have ever received such a positive reaction from the whole group, and what made it even more satisfying for me was that the ones we thought would be cynical, were anything but! A great achievement, which bodes well for the future.”


"You’ll find me either consulting with accountants to help them grow their firms or presenting to accountants for the same reason. A few times a year I present to business owners – on behalf of the firms I work with. I especially enjoy presenting the concept of the KPIs because it helps transform the results of any business. When I’m office based I do what I can to help the Remarkable Practice team develop and promote our products and services for accountants who want to grow."  
                                                                                                   Paul Shrimpling, Remarkable Practice

Creator of ‘Business Bitesize’ – cultivating a greater flow of new clients for your accountancy firm through profitable word-of-mouth – 

Author of ‘Bamboo Marketing For Accountants’ – the route map to marketing success for accountants in practice – 

And let’s get LinkedIn


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