Mark Lee suggests how start-up firms can describe what they do without simply saying "I'm an accountant".
Many people have a whole load of preconceptions about accountants. If you meet someone who already knows other accountants there is little to be gained my introducing yourself simply as 'an accountant'. If you do that you will struggle to stand out and to be remembered. See How to be remembered, recommended and referred.
Until they learn otherwise, most people will assume you are just the same as the other accountants they know. You may be the most recent accountant they have met but that will only mean something until they meet another one. What can you say about what you do beyond the fact that you're an accountant?
The challenge of course is...
About Mark Lee
Mark Lee works almost exclusively with savvy sole practitioners who want more out of their practice. More clients, more money, more time, more satisfaction - or everything!
An accountant by profession, Mark moved away from the provision of professional advice in 2006. He is now a professional speaker, mentor, facilitator, author and debunker.
Mark Lee is a realist and regularly debunks myths and hype related to his areas of interest and expertise. His keynote talk for audiences of accountants is How to STAND OUT and be more than 'just another accountant'.
Mark is passionate about helping accountants generally so is a keen blogger and commentator in the accounting and tax press. He is consultant practice editor of AccountingWEB and has written hudnreds of articles here that have been viewed over a million times.
Check out how he could help you here: www.BookMarkLee.co.uk/savvy
Mark stopped giving tax advice himself despite being a past Chairman of the Chartered Accountants’ Tax Faculty. He is however Chairman of the Tax Advice Network - the UK's highest ranked lead generation website for tax advisers and accountants. The network also publishes a weekly practical tax update for accountants in general practice and full tax support, on demand too. You can also use it as a lead generation resource for local people seeking tax advice from an accountant.