How to be remembered, recommended and referred

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Mark Lee
Mentor and Speaker for accountants
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Mark Lee explains the three Rs as they could apply to start-up accountancy practices.

In an educational context we refer to the three Rs as being those crucial elements that all children need to master. That is, Reading wRiting and aRithmetic. This is somewhat ironic given that only one of the three topics actually starts with an R. (The phrase is used as each of the three words, when spoken, has a strong R sound at the start).

Start-up practices need to focus on a new approach to the three Rs - and they all start with R!

You want to be Remembered, you want to be Recommended and you want to be Referred. Let us consider each in turn...

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  • You want to be Remembered
  • You want to be Recommended
  • You want to be Referred
  • Are you distinctive?
  • Conclusion

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