How to write a marketing plan

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Growing a practice requires an effective approach to client acquisition, and to make this happen you need a good marketing plan. Read on for some top tips from Critchleys Chartered Accountants and Business Advisers.

Your marketing plan should start with an executive summary. The summary gives a quick overview of the main points of the plan. It's also a good idea to introduce the main body of the plan with a reminder of your overall business strategy, including:

  • What your business is about (your business mission)
  • Your key business objectives
  • your broad strategy for achieving those objectives

This helps to ensure that your marketing plan, your marketing strategy and your overall business strategy all work together.

Macro and micro analysis for y...

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