Growing a practice requires an effective approach to client acquisition, and to make this happen you need a good marketing plan. Read on for some top tips from Critchleys Chartered Accountants and Business Advisers.
Your marketing plan should start with an executive summary. The summary gives a quick overview of the main points of the plan. It's also a good idea to introduce the main body of the plan with a reminder of your overall business strategy, including:
- What your business is about (your business mission)
- Your key business objectives
- your broad strategy for achieving those objectives
This helps to ensure that your marketing plan, your marketing strategy and your overall business strategy all work together.
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