LinkedIn for start-ups: Part 1 – Profile tips

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Mark Lee cuts through the hype and explains how start-up practices can get best value from LinkedIn.

Regular readers will recall that I have long believed that LinkedIn is a serious online business networking tool. It’s very different to more “social” sites such as Facebook and Twitter. That said, LinkedIn is constantly evolving, and has taken a backward step with one recent change.

Before we get to thatn issue, this article will set the scene for a three-part series on how LinkedIn can help the solo practitioner.

Register for free with AccountingWEB and log in to read the full article, which covers:

  • Reasons to register on LinkedIn if you are a start-up
  • Getting your profile right
  • Establishing the credibility of your new practice
  • Make it easy for people to find you

The second and third parts of this series will address the topics of connection requests, endorsements, recommendations, groups, and lead generation on Linkedin. In the meantime by all means connect with me there. And feel free to post comments below if you have questions, ideas or views on any of the above.

Mark Lee is consultant practice editor of AccountingWEB and writes the BookMarkLee blog for accountants who want to overcome the stereotype of the boring accountant – in practice, online and in life. He is also chairman of the Tax Advice Network of independent tax experts

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About Mark Lee

Mark Lee works almost exclusively with savvy sole practitioners who want more out of their practice.  More clients, more money, more time, more satisfaction - or everything!

An accountant by profession, Mark moved away from the provision of professional advice in 2006.   He is now a professional speaker, mentor, facilitator, author and debunker.

Mark Lee is a realist and regularly debunks myths and hype related to his areas of interest and expertise.  His keynote talk for audiences of accountants is How to STAND OUT and be more than 'just another accountant'.

Mark is passionate about helping accountants generally so is a keen blogger and commentator in the accounting and tax press. He is consultant practice editor of AccountingWEB and has written hudnreds of articles here that have been viewed over a million times.

Check out how he could help you here:

Mark stopped giving tax advice himself despite being a past Chairman of the Chartered Accountants’ Tax Faculty. He is however Chairman of the Tax Advice Network - the UK's highest ranked lead generation website for tax advisers and accountants. The network also publishes a weekly practical tax update for accountants in general practice and full tax support, on demand too.  You can also use it as a lead generation resource for local people seeking tax advice from an accountant.

Mark has extensive network reach through his blogs, talks, social media activity, articles and his regular newsletters that go to thousands of accountants every week.


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08th Jan 2013 18:01

Saves you needing to bother with a website initially

Just a quick word to add to the above article.

Start-up practices often don't have or see the need for a website initially. In the meantime your linkedin profile can fill the gap.

If you do have a website then make sure your linkedin profile links through to it.  You can do this by editing your contact info on Linkedin.



Thanks (0)
24th Jan 2013 10:48

Groups and company pages

Hi Mark,


In relation to Company Pages and Groups, If we wanted to get either up and running, which one do you suggest is the best move? Engagement is key for us.

Thanks (0)
24th Jan 2013 11:43


By all means set up a company page. That's worth doing to adi branding and clarity etc

but the best way to get engagement is to stimulate this in a non-salesy way by contributing to discussions in existing groups. Setting up your own group will do nothing unless people are attracted to joining and contributing to the group. It's a hard slog in the real world (away from snake oil salesmen, marketing gurus and social media 'experts')



ps: You'll also get more engagement if you post as individual people rather than using a business name ;-)

Thanks (0)
10th Jun 2013 16:07



Would I be correct in assuming that what you have suggested for start up accountancy practices also applies to interims?  Obviously a different emphasis in certain areas but the thrust would be the same?

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23rd May 2014 18:05

Belated reply to john woolmore

Hi John

Sorry missed your question originally. But yes, as you surmise I would suggest much the same for interims and for established accountants in practice too.


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23rd May 2014 18:11

Remaining parts of the series

It grew longer than I expected when I wrote this first part. The others can be found through these links:

Part two: Just connect

Part three: Your status

Part four: Endorsements and recommendations

Part five: Groups

Part six: Lead generation

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